
I’m at the Echo Conference in Dallas, a conference for tech-minded communicators. It’s a unique conference and certainly something I’d attend if I wasn’t speaking. In fact, I’ve sat in on sessions. But that’s hardly the point. The point is, they put the speakers up in a hotel near by, a big high-rise thing and they gave each of us a suite. The suite comes with a kitchen, living room, and a conference table for taking over the world. And enough closet space to move Kanye in. The first thing I thought was that I needed a company, a group of business people who carry yellow pads to come storming into the room so we could figure out how to take something over. It was just a passing thought, but that’s what came into my mind when I walked into the room. Then I get over to the conference, and Scott McClellan, the big man who runs the conference and I started talking and I told him thanks for all the square footage because I like to run wind sprints. He said when Dan Merchant walked into the room, the first thing he thought was that he should go gather [...]











